This Task Force has completed its charge and has become the new Public Relations Special Committee.
Click here to visit the new page.

Below is documentation from this group that can be used to assist you.

Prize Winning PR: Meet the Winners!

On Tuesday, March 27, 2007, the HRLC Marketing and PR Task Force presented the winners of the latest edition of the Prize-Winning PR contest:

• Most creative use of technology - won by Hillsdale Public Library
• Mixed media - won by Hunterdon County Library
• Most creative use of traditional print media - a tie! Hillsdale Public Library and Morris Knolls High School Library

Handouts from the workshop:

• Glen Rock Public Library's 2006 Annual Report
• Elevator Speech flyer
• Low Budget, Low Stress Marketing Resources

Database Advertising Brochure

Download, adapt and print out copies to share with your customers! This template has been designed to assist you with advertising your wonderful electronic resources. Don't let them be you best kept secret. Many, many thanks to the Bergen County Cooperative Library System for sharing their brochure and letting us adapt it for the use of HRLC members.

Download the Database Advertising Brochure!   

Customize the brochure with your library name and URL (where highlighted).
The second page lists databases that are available - remove any databases that your library does not offer.
If you have any problems or questions, please contact in the HRLC Office.

PLEASE NOTE: This brochure uses the "TW Cent MT" font. Click here to download the font.

Teens: Gotta Luv'em

On April 5, 2006, 61 HRLC and INFOLINK members joined the Marketing/P.R. Task Force for a workshop by Nancy Davis of the Ivy Group on "Teens: Gotta Luv'em" - ways to plan and implement programs that attract teens to your library!

• Powerpoint Presentation by Nancy Davis  (please call the HRLC Office if you need the user name/password)  (added 4/11/06)

The ABCs & Ds of Marketing E

On October 5, 2005, 36 HRLC and INFOLINK members joined the Marketing/P.R. Task Force for a workshop by Nancy Davis of the Ivy Group on "The ABCs & Ds of Marketing E" - ways to market your library's electronic resources.

• Please contact the Regional Office if you would like a copy of the Powerpoint Presentation by Nancy Davis (added 10/6/05)
• Notes from "The ABCs and Ds of Marketing E"    (added 10/25/05)

Winning Ideas – Ways to Market Your Library

On March 18, 2005, over 40 HRLC members joined the Continuing Education Committee and the Marketing/P.R. Task Force for a morning of inspiration, information and celebration of the many ways our members get the word out about their libraries.

• “Prize-Winning P.R./Marketing” contest winners


• All the contest entries - 35 creative, strategic and effective projects from throughout the region. The entries are available for borrowing.


• Mary Martin's Mary’s Marketing Toolbox, and “Can You Answer Yes?” to your customers’ questions.


• Marketing Plans and Tips for a variety of situations

Other Resources:
• Marketing Resource List (updated 2/27/06)
• NJSCA Programs & Services (added 12/22/05)
• Program Ideas for Adults (added 9/29/05)